Impact Brief: Bold Moves for Fashion Brands
The seasons are changing, as we move into the late spring and early summer months, we are super conscious of all the changes happening in the consumer closet, lifestyle, and even in the kitchen. Seasonal changes bring seasonal campaigns, new trends, new things to buy. What does our seasonal lifestyle mean for business and ultimately for sustainability in the long term? Can businesses break out of these cycles, can consumers be satisfied with more sustainable choices? Some brands are striving to do the work - check out our bold moves section below.
"We can't consume our way to a more sustainable world "
– Jennifer Nini
As the world - slowly - awakens to the need for change in consumer behavior, apparel companies follow suit with new initiatives, campaigns, and bold commitments. But what is going to convert to real change and real impact? Business of Fashion has done extensive work across the industry and has compiled their learnings into Sustainability Index and Report comparing apparel giants against major measures such as transparency, worker ethics, materials, waste to name a few. Let's just say the Numbers don't lie and there is a lot, like A LOT of work yet to be done. We will follow closely as fashion takes steps to sustainability while consumers continue to recognize their role and power in this. There is a lot to learn here for both sides.
WATCH, LISTEN and READ
We have certainly all watched someone public be publically canceled in recent times. The business of cancel culture - a Porter Novelli study on the phenomena, its effects on celebrities and companies, and yes fashion brands takes a detailed eye to history, its impacts, and its future.
Yes, NFTs or Non Fungiable Tokens are all the rage, being used from art to gaming to video with astronomical returns. But what is their effect on the environment? Some estimate that certain pieces of crypto art consume as much energy in 1 sale as they do in 2 months of production. How hot does that make the earth?
Nespresso coming out with not just another seasonal drink but could actually double as at home COVID 19 tests in the future. Researchers in the Netherlands have dubbed the device the “CoroNaspresso” and can detect viral RNA from oral or nasal swabs.
Sustainability reporting - is it an act or the real deal? Overselling sustainability reporting is a deep dive by HBR into the history of sustainable reporting, the many hopes and the inevitable realities that 'reporting is not a proxy for progress'.
TRENDING Topics, ODDS & BITS
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A new global public research project 'The Embedding Project' explores how companies are embedding sustainability practices across their operations.
A corporate currency for sustainable success? and an interesting approach of how we can save capitalism by the Class of 2021, perhaps even approach capitalism with a compassionate lens.
Unilever to provide a living wage.
Redefining sustainability for 2021 with a new perspective for change.
What Elon Musks Bitcoin decisions mean for climate change.
BOLD MOVES IN fashion
RealReal the luxury reseller takes up upcycling with their new Recollection program, working with designers to build collections from scraps.
Lululemon lunges into the resale market with a new resale pilot for 'like new' apparel.
Fashion finally caught the resale bug and new players are jumping in. Read more about the new trailblazers leading the way.
Period underwear and product company Aisle brings a new methodology to a 'cradle to grave' process for analyzing the lifecycle of their sustainable products.
Supernaturals Modelling -a new modelling agency emerges to showcase and empower indigenous talent
Curious about Nikes new circular consumer offering Nike Refurbished. Creating a second life for footwear with the hopes to meet Nikes' Move to Zero.
We appreciate you joining this journey and your interest in making the world a better place through business. We would love to hear from you. Send us a note with your thoughts and ideas for more areas we should be exploring.
