Climate Clock is Ticking
As the climate clock continues ticking the 'Unprecedented' has become the new norm in climate crisis news, and the unveiling of the many dirty secrets of many industries across the globe.
We get it its a difficult time but its no time for giving up - in fact this is the best time for learning, taking in lessons, and putting action above words. We believe the best way to do this is building a social purpose strategy that is rooted in action, and bring your brands purpose commitments into light. We dived into 6 pieces of the social purpose strategy that are essential starting points to making a strategy stick. Take a read.
WATCH, LISTEN and READ
Can fashion ever be sustainable? We talk a lot about fashion in the brief but that is for good reason. Its an industry that everyone is connected to - one way or another. Understanding the impact of fashion and apparel brands in our world will and is an essential step in understanding how we can move forward with mitigating climate change. Sustainability in fashion is a fleeting idea, as most brands are built on the concept of growth and trends.
Where do ethics fit into your business strategy, into your vision and goals? If technology is a key part of your work, as it is for most brands in the world - how do we mitigate the tension of dwindling attention and morality with the ethical action required to move the business to the realm of social purpose? A great read over at Vox about morality and technology and its ultimate impact on ethical action.
The Pandemic killed almost all business travel overnight - according to the experts it should stay dead for the sake of the planet. How will this effect your business, your team, your marketing efforts? How will you adjust to the new realities not only of a shift to working from home but a significant decrease in travel.
Waste, carbon emissions, energy they effect every industry. Its in the design, its in the process, in the approach. The building is no different - and is ripe for disruption to drastically reduce carbon, waste, and reinvision what building scan be in a greener future. A compelling read from an architect - lessons we can all learn as leaders.
BOLD Impact STARTUPS
BC based Audette raises a $1 milllion in seed funding for its carbon footprinting products for the commercial real estate industry.
Agtech startup ReGrow secures $17 million in Series A funding for its software that is transforming the sustainable agri-tech supply chain industry.
Meal kit delivery B Corp Fresh Prep raises a $21 million Series B round to expand to new markets, optimize its zero waste kit, and expand its meal kit options to include customization.
Cotopaxi, an outdoor gear and apparel B Corp snags $45 million in funding led by Bain Capital Double.
A sustainable construction unicorn. Nexii raises $45 million valuing the company at over $1.5 billion with its low carbon alternative to cement and concrete.
Warby Parker. All Birds. Rent the Runway. Greed is out. Purpose is in for these anticipated IPOs. For now at least.
TRENDING Topics, ODDS & BITS
3 psychological concepts you need to pay attention to propel your brands sustainability efforts
Human capital essential to ESG success - not a shocker but a good reminder that people are our greatest asset for change.
Everything is a business - the business of disinformation
El Salvdaor becomes first country to make Bitcoin as national currency.
How short term thinking is tied to CEO compensation structures - that is a problem.
Who is a bigger polluter than 100 countries? The US Military
Adopting conscious capitalism as an entrepreneur.
B-to-B companies building social change in their models.
Beyond Meat launches chicken tenders and claims stake on a myriad of 'Beyond' Meats
Building sustainability into your business should be more than a corporate aspiration.
